The year 2025 could well go down as the “Year of the Pillow” for Atour Lifestyle Holdings Ltd. (ATAT.US).
对亚朵生活控股有限公司（ATAT.US）而言，2025年的成长故事要从一颗枕头说起。
In its third-quarter financial results, announced last week, the upscale hotel operator said it expects to report 35% revenue growth this year, marking a strong upgrade from the 25% rise it forecast at the start of the year. The main engine behind that growth is the company’s retail business, which allows customers to buy products they see in their rooms through Atour’s online store. That business has done especially well, led by strong performance for its bedding products, including pillows.
这家高端酒店营运商于上周公布第三季业绩时表示，预期今年全年营收将增长35%，较年初预测的25%增幅大幅上调。推动这一增长的主要动力来自公司的零售业务，该业务让住客可透过亚朵的线上商城购买房间内所使用的各类产品。其中表现尤为出色的是寝具产品，包括枕头在内的床品销售成绩亮眼，成为零售业务增长的主要带动来源。
Investors were broadly encouraged by the company’s latest report, sending Atour’s stock up 8.5% in the five trading days last week after the announcement. Analysts also quite like the company, with all 19 who follow the stock rating it either a “buy” or “strong buy” – a relative rarity these days due to uncertainty surrounding China’s economic slowdown.
投资者普遍受到公司最新财报的鼓舞，带动亚朵股价在上周公布业绩后的五个交易日内上涨8.5%。分析师对该公司同样评价正面，目前追踪该股的19名分析师全数给予“买入”或“强烈买入”评级。在中国经济放缓前景不明朗的背景下，这样的一致看好可说相当罕见。